iDoneSEO

Digital Marketing Bootcamp

• Digital Marketing Fundamentals

  Marketing v/s Sales - What is Digital Marketing - Content Marketing - Marketing Mix and 4 Ps - Inbound vs Outbound Marketing - Understanding Traffic - Understanding Leads - Strategic Flow for Marketing Activities

• Website Planning and Structure

  Core Objective of Website and Flow - Strategic Design of Home Page - SEO Overview - Call to Action (Real Engagement Happens) - Strategic Design of Pricing Page - Website Auditing

• Search Engine Optimization

  Understanding SEO - Meta Tags and Meta Description - Back Link Strategies - Optimizing Site Structure - On-Page SEO - Local SEO - eCommerce SEO - Using the Webmaster Tool - SEO Keyword Planning - Website Content Optimization - Internal and External Links - Keywords in Blog and Articles - Off-Page SEO - Mobile SEO - Optimizing with Google Algorithms - Measuring SEO Effectiveness

• Google Adwords

  Understanding Adwords - Creating Ad Campaigns - Creating Text Ads - PPC Cost Formula - Ad Page Rank - Adwords User Interface - PPC, CPM, CPA - Conversion Tracking Code - Creating Animated Ads - Remarketing Strategies - Remarketing Tracking Code - Designing Remarketing Images - Google Ad Types - Pricing Models - Creating Ad Groups - Bidding Strategy for CPC - Keywords Control - Remarketing Rules - Bidding Strategy on Location/Schedule/Devices - Designing Image Ads - Youtube Video Promotion - Keyword Planning - Linking Google Analytics - Shared Budget

• Facebook Marketing Fundamentals

  Profiles and Pages - Creating Facebook Pages - Facebook Page Custom URL - Featured Video - Scheduling Posts - Reply and Message - Competitor’s Facebook Page - Business Categories - Page Info and Settings - Invite Page Likes - Pin Post and Highlights - Facebook Events - Facebook Insights Reports - Ban User on Facebook Page - Connect with Twitter

• Facebook Ad Campaigns

  Organic v/s Paid - Designing Creative Image - Setting Up Facebook Ad Account - Create Ad Budgeting - Content and CTA - Create Ad Creative - Similar Ads and Audiences - Remarketing Website Visitors - Custom Audience Saved Group - Ad Reports and Ad Insights - Defining Ad Objective - Ad Components - Facebook Ad Structure - Create Ad Targeting - Page Promotion - Boosting Page Posts - Video Promotion - Tracking Pixels Code - Custom Audiences Look A like - Managing and Editing Ads - Billing and Account

• Google Analytics and Webmaster Tool

  Web Analytics - Measurement Metric - Analytics Reporting - Audience Segmentation -Remarketing Audiences - Developing Intelligence Report - Setting up Tool for SEO -Integrating Webmaster Tool - Search Traffic and Links - Managing Crawl Errors - Integrating with Website - Accounts and Profiles - Sorting, Filter and Time Chart - Traffic and Behaviour Reports - Goals and Conversion Reports - Google Webmaster Tool - Adding and Managing Assets - Site Map and Site Links - Google Indexing - Managing Security Issues

• YouTube Marketing

  Video Flow - Google Pages for YouTube Channel - Webmaster Tool - Custom Channel URL - Featured Contents on Channel - Uploading Videos - Channel Navigation - Redirect Traffic to Website - Live Broadcasting - Managing Comments - Monetization with Adsense - Channel Analytics - Branding Watermark - Verify Channel - Associated Website Linking - Channel ART/Links/Keywords - Channel Main Trailer - Uploading Defaults - CTA Annotation - Managing Messages - Post Upload Enhancements - Managing Playlists - CTA – Cards for Mobile - Paid Youtube Channel - Real Time Analytics

• Integration with Website

  LinkedIn, Twitter and Pinterest - Creating LinkedIn Account - Designing Profile and Summary - Advance Searching - Creating a LinkedIn Company Page - Creating Showcase Pages -Running Paid Campaigns - LinkedIn Groups - Updating Contact Information and Links - Managing Connections - Endorsements Publishing and Receiving - Updating Products and Services - Engaging with Updates - Recruitment through LinkedIn - LinkedIn Mobile App

• Email Marketing

  Email broadcasts - Drip email campaigns - Writing compelling email copy and subject lines that increase open rates - Email marketing metrics - Email marketing Automation

• Other Marketing Channels

  Podcast Marketing - SMS Marketing - Affiliate marketing - Referral marketing - Online reputation management, etc

• Branding & PR

  Brand Presence - Guiding your brand - Public Relations Fundamental - Introduction to Press Release - Why do we do & How to write Press Release - Social Media and PR Checklist - Press Release example